Executive Bios

Bobby Martyna, President and CEO - Founder of Tradavo, founder/CEO of Quintessent and Andavo, founder/EVP of Vertel, four years consulting to retail and consumer products technology startups; deep expertise in ecommerce and retail technology, strategic planning, development and execution of startup companies. Read More...  

Tom Furphy, Chairman and Co-Founder -- A retail, technology and consumer products veteran, Tom has worked with many of the world’s top retailers and manufacturers to drive innovation, improve sales and profitability, and elevate their customers’ experiences.  Most recently Tom was at Amazon.com where he launched and grew new businesses for the company.  In his role as Vice President, Consumables and AmazonFresh, he was responsible for the company’s Grocery, Gourmet Food, Health & Beauty, Prestige Beauty and AmazonFresh businesses. 

Lenny Rann, Chief Technology Officer - Founder of Tradavo, designer and creator of groundbreaking products during ten years as CTO of Micromedex and five years as CTO of MedKeeper; proven expertise in simplifying large, complex taxonomies, search and human factors. 

Janine Roberts, Vice President, Sales and Marketing -- Executive with deep experience in sales and marketing in the hospitality, retail and ecommerce industries. Janine has developed a variety of highly successful national retail programs for the hospitality industry and serves on the Editorial Board for Hotel Executive Magazine.

Heinrich Klinge, Vice President Sales, Retail -- Heinrich brings his extensive and successful past experience in retail, special markets and consumer products to Tradavo.  Before joining Tradavo, Heinrich worked closely with a variety of retailers to improve profitability by maximizing the value of limited selling spaces.  In doing so, Heinrich has developed trusted partnerships and key relationships throughout the industry.

Advisory Board

Willard Bishop, Founder and President of Willard Bishop Consulting, leading expert in retail/CPG

Glen Terbeek, former Managing Partner for Accenture's retail and CPG industry solutions

Dr. Daniel Connolly, Associate Professor, Hotel, Restaurant and Tourism Management, Daniels College of Business, University of Denver

John McDonald, Vice President of Marketing, Interactive Corporation (IAC)

Mike Buege, founder/executive of PRISM Merchandising and PIA/MLM, 25 years in consumer products and brokerage/merchandising services industry