Consumer product manufacturers understand that the most effective way to introduce and promote new and existing products is by targeting customers that shop in small, local, independent retailers.

Brand messages - in the form of new products, promotions and advertising - can be targeted, delivered and measured much more effectively than with national and regional chain stores.

Manufacturers can now enjoy the ‘echo effect’ of brand and product loyalty created in the local retail channel.

Consumer product manufacturers can enroll in the Tradavo Local Retail Network as a supplier partner, which provides the ability to do the following in a much more targeted, cost-effective and measurable way:

• Connect and engage directly with small, independent, local retailers
• Promote new products and current products to specific, targeted demographics, regions and consumer groups
• Deliver targeted in-store advertising programs
• Test market new products, new promotions and new advertising campaigns
• Measure the results of campaigns and programs
• Continually optimize and refine campaigns and programs before wider rollouts
• Demonstrate product viability and market share to other channel partners and distributors

Businesses interested in partnering with Tradavo to supply consumer goods to the Tradavo Local Retail Network, please contact us.